A few decades ago,
optimization for website designers meant creating webpages that could function
in any browser. Today, optimization means creating pages
that can fit any device. This can be done through responsive web design (RWD).
Although RWD seems expensive and time-consuming, the best Oxford website design companies believe it has numerous advantages.
Cost Cutting
Many people think that
responsive web design is too expensive, especially for start-up businesses.
However, RWD can actually help businesses cut costs.
It is common practice for
business owners to develop mobile versions of their conventional websites.
Unfortunately, creating a “desktop version” and a “mobile version” can be more
costly in terms of upkeep. It also takes more time to update two versions of a
website, and lost time equates to lost money.
Instead of maintaining
duplicate versions of a website, it makes sense to just pay for a single
version that fits all screen sizes and resolutions.
Positive User Experience
People choose data plans
because they want to browse the web while on the go. This means it is
imperative for websites to function on mobile devices just as well as on
desktops. To do this, web designers create mobile versions of their site.
In creating mobile
versions, many web designers are forced to limit content and lower resolutions
to cater to smaller screens. Unfortunately, missing content and image
distortion may equate to a negative user experience.
By using RWD, people
responsible for web development London can
prevent the loss of information because websites adjust automatically. This
ensures a consistent and positive experience for users.
Better SEO
Search engines now
recommend the use of RWD over multiple website versions in terms of SEO. That’s
because having a single webpage for all types of devices makes web address
sharing faster and simpler. It also makes link building easier because there
are no complicated redirects and misdirected links to worry about.
Businesses need to face
facts that within 5 years or less, mobile web browsing will take over
conventional browsing methods. Therefore, it’s wise to invest in Oxford website design that can adapt to
different mobile screens.
